Linen Sheets, from Linoto
About a year ago, my friend Jason, a designer of the clothing sort in New York, officially launched Linoto, selling linen bedding. I finally took the plunge and bought myself a set…and am kicking myself for waiting so long. The sheets are absolutely beautiful. Soft, comfortable, delicious to sleep in and elegantly crafted.
When I was in New York a few weeks ago, Jason, Gabe and I talked about the sheets. I never realized, but quality linen sheets are pricey (Jason’s are fairly affordable, and considering the time we spend in bed, shouldn’t we have nice sheets?). And linen sheets tend to be frilly, with scallops and embroidery, things that make them appealing to only a very small demographic (i.e., women in the 50s and 60s). In retrospect, there is something timeless about linen; Jason pointed out that it’s not a coincidence that tablecloths and napkins are referred to as “linens”, because in the not too distant past, we were surrounded by linen. After looking at what was available, hating the quality and the price tag, Jason made a set for Gabe’s birthday, and Linoto was born.
Jason runs Linoto with a strong emphasis on quality and experience. My sheets took a while to arrive - the fabric quality did not pass Jason’s standards and we had to wait for better quality fabric. Carefully packed, the sheets were washed and soft and ready to go on my bed.
Fabulous!
